Keynote Speaker, SME and Educator
Zehra Elif Taş is an experienced keynote speaker and consultant who helps businesses navigate the fast-changing world of consumer behavior in the digital age.
With 25 years of expertise, she delivers clear strategies on global consumer trends, innovation, agile business models, marketing, retail, and e-commerce.
Her impressive client list includes renowned multinational corporations like Unilever, L’Oréal, Coca-Cola, KPMG and Henkel as well as respected local companies such as Turkcell, Arçelik, Pladis, Beymen, Boyner, Penti, Koton, Evyap, Garanti Leasing, Yapı Kredi… She is exclusively represented by Speaker Agency, further highlighting her credibility and expertise.
Her extensive knowledge and experience in fashion and beauty sectors make her a sought-after professional in her field. Therefore, in addition to her keynote speeches, she serves as a Subject Matter Expert and provides comprehensive guidance to creative agencies and consulting firms, specifically those with retail, fashion, and beauty companies as their valued clients.
Zehra Elif Taş is truly passionate about sharing her knowledge and expertise with businesses and individuals who are motivated to stay ahead of the curve and create value for their customers and stakeholders. Through her services, businesses can gain valuable insights and strategies to adapt and thrive in the ever-evolving digital landscape.
Academics, Educator
In addition to her speaking engagements, with her strong academic background and industry experience, she also makes significant contributions to the education sector. Zehra Elif Taş has been involved in tutoring future trends and fashion courses at esteemed educational institutions such as Altınbaş University, Açı Schools, and Istanbul Moda Academy (IMA) for over 15 years.
By leveraging the global reach of online platform Udemy, Zehra Elif Taş has been able to transcend geographical boundaries and reach thousands of students worldwide who spent 750K minutes learning from her. Receiving high ratings and recognition for her teaching skills, her fashion styling course ‘How to Dress like a Fashion Icon’ ranks as the ‘Bestseller’ Udemy Fashion Course.
Background
Having graduated from Middle East Technical University with a degree in Management and later obtaining an MBA from the University of Illinois Chicago, Zehra Elif Taş built a successful corporate career in well known multinational companies including Ericsson, Colgate, Hyatt Regency, GAP, DHL, British American Tobacco, and Pepsi in marketing and business development roles.
In 2006, fueled by her passion for fashion and leveraging her marketing knowledge, she established her consulting company and fashion content platform, zelfist.com. Furthermore, she provided consulting services to industry leaders in e-commerce such as Trendyol and Hepsiburada. Additionally, she had served as the Editor-in-Chief of Elele, a renowned Turkish fashion magazine, further adding to her experience in the fashion industry as a business leader, editor, content creator and influencer.
The most important of all, she is a vivid believer in lifelong learning and loves what she does with a never-ending enthusiasm!