Hi!
Fashion has always been a passion of mine. I’ve always loved helping my friends with their outfits and wardrobes, but I didn’t think about pursuing it as a career while working in the corporate world. That is, until I decided to follow my heart.
I started my fashion journey in 2006 with my blog, Zelfist—yep, even before the first iPhone came out! 😊 What started as a solo project grew into a team of 10 editors who shared my love for fashion. Along with running Zelfist, I also became the Editor-in-Chief of Elele, a popular fashion magazine.
As I built my own career in fashion, it became important to me to help others do the same. Since 2007, I’ve been teaching fashion styling, editing, and business courses to inspire and guide the next generation of fashion professionals. I’ve worked in the launch team of Istanbul Moda Akademisi (IMA) and tutored fashion courses for 15 years.
My true purpose is to help women feel their best through their personal style. To reach even more women, I created a series of personal styling courses: “How to Dress like a Fashion Icon”—and I’m so proud to say it’s a Udemy Bestseller! Knowing that my courses have empowered thousands of women around the world to transform their style and feel confident is truly fulfilling.
I truly believe that style is a powerful tool for self-expression and confidence. Whether through my blog, my courses, or personal styling gigs, my goal has always been to help women embrace their uniqueness and feel amazing in their own skin.
I’m so excited to continue this journey and can’t wait to see where it takes me next. And who knows? Maybe our paths will cross, and I can help you on your own style journey too! 💫
Maybe you are wondering of my educational background:) I have studied Business and an MBA alumni of University of Illinois Chicago with a specialization in fashion at Fashion Institute of Technology (New York), London College of Fashion and Central Saint Martins (London).
I have two types of fashion styling content that you can benefit from. 1) You can do it yourself and become your own personal stylist by taking my online fashion styling courses on your own time and at your own speed.
2) You can book me as your online personal stylist and sit back while I create unique looks for you according to your seasonal color palette, body shape and personal style.
I hope to meet you in the courses or coaching sessions (or both :)